Resume
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Overview

• Created a new product establishing profitability within 3 months of inception
• Creates on-line direct response ad campaigns that consistently outperform industry standards
• Successfully started and managed a profitable marketing design firm for over 15 years
• Taught a lecture-based course (six years) on graphic design & advertising at Collin College
• DFW Search Engine Marketing - VP of Communications & Board Member (2005-present)
• Delivers high-quality marketing programs, starting with business-need to concept, to completion
• Translates marketing objectives into creative strategies and information into meaningful content and design
• Excels at directing multidisciplinary professionals in the production of both on- and off-line marketing and advertising programs on-time and on-budget
• Presents marketing strategies and creative concepts that inform, sell, and win business

Employment History

Enversa- www.enversa.com
Content Manager / 2007-Present

Enversa is a digital direct marketing advertising agency that uses new and innovative ways to gain new customers for clients through various digital tactics including performance media, micro-sites, email, iPhone app development, search engine and social media optimization.

Enversa’s clients include (current and in the past):

The Flip (video cameras), United HealthCare, The Art Institutes, Argosy University, South University, MS Society, SugarSync, and others.

Primary Responsibilities: Create niche content marketing opportunities (1) and additional client services (2). Create, manage, and deploy digital content across multiple services in order to benefit our digital content magazines. Services include content strategy, digital magazine design and production, corporate blogging, social media and search engine optimization.

Secondary Responsibilities: Ideation, creative direction and management, implementation of processes, and supervising the production of online marketing materials including advertisements, web sites, and iPhone app (3) development. Projects include high-ROI direct response online media campaigns, flash-based presentations, and other unique results-focused marketing projects.

1- As an example go to: http://dallasbeautiful.com

2- As an example go to: http://helpingpsychology.com and http://babymagic.com

3- I currently have four apps available, please contact me for the links to the iTunes app store

Power Per Click- powerperclick.com
Principal/Owner 2003- 2007

Power Per Click is a search engine marketing consulting firm that helps businesses grow by advertising on Google, Yahoo and MSN.

Responsibilities: keyword research, competitive analysis, creative ad copywriting, bid and placement management, landing page design and implementation, client acquisition, customer support, monthly report management.

Creative Support, Inc.
Principal/Owner 1992- 2007

Creative Support is a design firm that focuses on creating marketing materials that help clients grow their businesses. Additionally I freelanced as an art director for nine months at iCrossing working on the Ritz-Carlton fractured (timeshare) ownership website and the Chase Bank home mortgage micro-site.

Responsibilities: new client acquisition, support and management, creative direction, ideation and production of marketing materials including brochures, web sites, online presentations, CD-Rom presentations and retail software package design.

Creative Support clients include:

Consumer: Coca Cola, SpeedZone

Tech: Alcatel, Altsys (now Adobe), GTE (now Verizon), i2 Technologies, Micrografx, Nortel, Perot Systems and other high-tech startups

Craft: Designs in Machine Embroidery Magazine, Quilt-Pro Systems

Collin College (formerly Collin County Community College)
Adjunct Faculty 1998-2003

ARTC- History of Communication Graphics (ARTC 2311).

Computer City (Tandy Corporation)
Advertising Manager 1994- 1995

Nationwide electronic retailer. Managed department of 5 graphic designers and 1 copywriter in the preparation of newspaper ads, in-store signage, brochures and other marketing materials.

Micrografx
Director of Creative Services 1988- 1992

Micrografx was a publicly traded graphic design software company headquartered in Richardson, TX with offices worldwide. Micrografx products included Designer, Charisma, and Windows Draw!

Managed the concept, design and production of all product packaging, interface design, and marketing materials as well as annual and quarterly financial reports. Directed a staff of eight graphic designers and one copywriter as well as outside freelancers and vendors.

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